Martin J. Gannon, Understanding Global Cultures: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity, Fifth Edition In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally and/or cognitively, for example, the Japanese garden —as a method for understanding the cultural mindsets of individual nations, clusters of nations, two continents, and diversity in each nation. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation. Martin J. Gannon, Paradoxes of Culture and Globalization What is a paradox? Why are cross-cultural paradoxes essential for understanding the changes that are occurring because of globalization? Encompassing a wide variety of areas including leadership, cross-cultural negotiations, immigration, religion, economic development, and business strategy, Paradoxes of Culture and Globalization develops cross-cultural paradoxes essential for understanding globalization. Meet author Martin J. Gannon! www.csusm.edu/mgannon Martin J. Gannon is also the author of the bestselling text Understanding Global Cultures (SAGE, Third Edition, 2004) and Cultural Metaphors: Readings, Research Translations, and Commentary (SAGE, 2000). Please contact your Sales Representativefor more information.

Product Description: “This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation...read more

Product Description: Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. New cultural metaphors include: The Canadian Backpack and Flag; The Danish Christmas Lunch; French Wine; China's Great Wall and Cross-cultural Paradox; The Singapore Hawker Centers; Australian Outdoor Recreational Activities; and The Sub Saharan Bush Taxi...read more

Product Description: This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington...read more (view table of contents, read Amazon.com's description)

Product Description: The 71 exercises in this book can help you provide students and trainees with the practical experience and knowledge needed to succeed in real-world situations. Drawing from over 15 years of cross-cultural training experience, the author has assembled (view table of contents, read Amazon.com's description)

Product Description: This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles...read more (view table of contents, read Amazon.com's description)

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Product Description: This volume presents a perspective on international trends in human resource management, the strategic advances they offer and the companies that have used them to achieve competitive success. It focuses on understanding the complex interrelationships between these innovations and competitive success and in providing managers with an informed perspective on the implications which radical restructuring has for operating efficiency...read more

Product Description: This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In addition to expanding the number of countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington...read more

Product Description: This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace...read more

Product Description: Book by Gannon, Martin J.