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Creative Strategy in Advertising With Infotrac
cover image for 9780534625108
Product Description: CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step...read more
By Bonnie L. Drewniany and A. Jerome Jewler
See complete details on each edition (2 editions listed)

Paperback:

9780534625108 | 8 edition (Wadsworth Pub Co, May 4, 2004), cover price $187.95 | About this edition: CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment.
9780534557836 | Wadsworth Pub Co, July 1, 2000, cover price $111.95 | About this edition: This book provides a structured, step by step process that creativity in advertising demands.

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