This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter 11, "The Internet: The Ultimate Direct," and the book has been updated throughout to provide fresh and contemporary examples of advertising campaigns for all media. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. With extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.

Product Description: Book by Gardner, John N., Jewler, A. Jerome, Barefoot, Betsy O., Scruby, Jennifer

This compact, user-friendly text guides the student through the essential strategic information that will help them find success in their college experience. Linking college study skills and career skills, the student will see the relevance between college success and career success. This book will help students navigate the simple steps to college success.

This book offers students insights, activities, and strategies for achieving goals and creating positive experiences throughout the college years. Drawing on Gardner and Jewlers extensive experience in the areas of student orientation and retention, this text engages students in developing strengths and awareness in all aspects of college life. Many interactive and writing-based activities prepare students to actively participate in the campus community and take charge of their college careers.

Introducing the essentials concepts of college success and complimenting them with short readings, the goal of this book is to offer the student the opportunity to evaluate information, think critically and engage in thoughtful debate about the combination of text/readings. Using the best selling and well-respected material of Gardner/Jewler, the authors have pared down the essential material and core concepts. One or two short readings and numerous discussion questions complete each short chapter.

Product Description: YOUR COLLEGE EXPERIENCE: STRATEGIES FOR SUCCESS, CONCISE MEDIA EDITION, Sixth Edition, provides students with an intelligent introduction to the basic skills and strategies that they can use to succeed in college. Both academic and social/behavioral skills are explored in this useful tool that will help students achieve and employ strategies...read more

Product Description: CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step...read more

Product Description: Customize YOUR COLLEGE EXPERIENCE with your own campus-specific materials using this three-hole punch version of the text. This version is unbound and comes with a front and back cover with each page three-hole punched for easy customization.

Product Description: YOUR COLLEGE EXPERIENCE, Concise Fifth Media Edition, is an intelligent and comprehensive guide to learning the skills necessary to succeeding in the first year of college and beyond. Academic and personal skills are covered succinctly but thoroughly in this extensively revised edition...read more

Product Description: This Reader edition contains all chapters from the Gardner/Jewler's popular YOUR COLLEGE EXPERIENCE: STRATEGIES FOR SUCCESS, Fifth Edition as well as additional chapters on online learning, the history of college education in the US, leadership, surviving college, college success for students of color and women on college campuses...read more (view table of contents, read Amazon.com's description)

Product Description: YOUR COLLEGE EXPERIENCE provides an intelligent and thorough guide for college students to improve academic and personal skills, from test taking to time management. John Gardner is a very well-known proponent of the first-year seminar and was instrumental is creating the National Resource Center for the First-Year Experience and Students in Transition at the University of South Carolina...read more

Product Description: YOUR COLLEGE EXPERIENCE provides an intelligent and thorough guide for college students to improve academic and personal skills, from test taking to time management. John Gardner is a very well-known proponent of the first-year seminar and was instrumental is creating the National Resource Center for the First-Year Experience and Students in Transition at the University of South Carolina...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Gardner, John N.