Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur—from researching venture feasibility, to launching the venture, to managing growth. KEY TOPICS Other chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people. For up-and-coming entrepreneurs and owners of small businesses.

Product Description: Robbins and Coulter's best-selling text demonstrates the real-world applications of management concepts and makes management come alive by bringing real managers and readers together. As it successfully integrates the various functions of management, the book establishes a dialogue with managers from a variety of fields...read more

Product Description: Strategic Management in Action, 3rd Edition is clearly differentiated from other volumes by its conversational writing style, increased use of pedagogy, and emphasis on readers doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way...read more

Product Description: This text demonstrates the real-world applications of management concepts. It integrates the various disciplines of management and establishes a dialoge with managers from a variety of fields.

Product Description: For undergraduate courses in Principles of Management. The #1 book in the principles market. A 16-page bound insert dealing with issues in the news: corporate corruption, trust, ethics, leadership, etc... ROLLS website with Self-Assessment Library, management scenarios, quizzing and FAQs...read more (view table of contents, read Amazon.com's description)

Product Description: This text aims to provide a practical plan for success centred around the business plan - the heart of small business management. The text follows through with techniques for successfully running a small business.