A textbook for fashion professionals interested in improving forecasting abilities, thisunique book combines the theories of fashion changes with the process of organizing andanalyzing the information for presenting and implementing the forecast. It integrates traditionaland electronic approaches to the process of forecasting at each stage of research,organization, analysis, interpretation, and presentation.

Product Description: This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast...read more (view table of contents, read Amazon.com's description)