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Tables of Contents for Fashion Forecasting
Chapter/Section Title
Page #
Page Count
Preface
xii
 
The Fashion Forecasting Process
1
36
Objectives
1
1
Trend Chasers---Who, What, Where, When, Why, and How
2
18
Defining Fashion
4
2
Fashion Trends
6
4
Fashion at the End of the 20th Century
10
10
Fashion Forecasting
20
11
Forecasting Specialties
21
3
Forecasting Defined
24
3
Forecasting in the Textile and Apparel Industries
27
4
Key Terms and Concepts
31
1
Discussion Questions
31
1
Additional Forecasting Activities
32
5
Part One FORECASTING FRAMEWORKS
Introducing Innovation
37
36
Objectives
37
1
Diffusion of Innovation
38
22
Characteristics of an Innovation
40
1
The Consumer Adoption Process
41
3
Fashion Change Agents
44
8
Fashions, Fads, and Classics
52
4
Forecaster's Toolbox: Visualizing the Diffusion Process
56
4
Consumer Segmentation
60
7
Generational Cohorts
61
2
Lifestyle Segments
63
1
Life Stages
64
2
Forecaster's Toolbox: Visualizing Target Markets
66
1
Discovering the Zeitgeist
67
4
Nystrom's Framework for Observing the Zeitgeist
68
2
Forecaster's Toolbox: Seeing the Big Picture
70
1
Key Terms and Concepts
71
1
Discussion Questions
71
1
Additional Forecasting Activities
72
1
The Direction of Fashion Change
73
42
Objectives
73
1
Fashion Movement
74
1
The Direction of Fashion Change
75
22
Trickle-Down Theory
75
8
Trickle-Across Theory
83
5
Trickle-Up Theory
88
6
Directional Theories of Fashion Change in Tandem
94
3
Long Wave Phenomenon and Fashion Cycles
97
13
Recycling Fashion Ideas
98
8
Wave Dynamics
106
4
Key Terms And Concepts
110
1
Discussion Questions
110
1
Additional Forecasting Activities
110
1
Resource Pointers
111
4
Part Two FASHION DYNAMICS
Color Forecasting
115
42
Objectives
115
1
Case: A Colorful Season
115
1
Dimensions of the Color Story
116
12
Color in Marketing
118
2
Consumers and the Psychology of Color
120
3
The Language of Color
123
3
Color Names
126
2
Color Cycles
128
5
Long Wave Cycles
129
2
Color Cycles and Cultural Shifts
131
1
Forecasting with Color Cycles
132
1
Color Research
133
11
Color Relationships across Product Categories
133
6
Sources for Color Ideas and Palettes
139
2
Techniques of Trend Analysis and Synthesis
141
3
Organizations for Professional Color Forecasters
144
4
Color Association of the United States (CAUS)
145
2
Color Marketing Group (CMG)
147
1
Color Planning Inside the Textile and Apparel Industries
148
6
Forecasts at the Beginning of the Pipeline
149
1
Apparel Manufacturer's In-House Forecast
150
1
Forecasting at the End of the Pipeline
151
1
Color Specification Systems
152
2
Key Terms and Concepts
154
1
Case: A Colorful Season Revisited
154
1
Additional Forecasting Activities
155
1
Resource Pointers
156
 
Profile: Leatrice Eiseman
136
21
Textile Development
157
24
Objectives
157
1
Case: Textile Trend Watch
157
1
Fashion in Fiber and Fabric
158
3
Sources of Innovation in Textile Development
161
7
The Timing of Innovation
162
5
Trade Organizations and Fabric Councils
167
1
Researching Seasonal Trends
168
10
Print Shows
171
1
Fabric Fairs and Trade Shows
172
5
Presentations
177
1
Fabric Libraries
178
1
Key Terms and Concepts
178
1
Case Revisited: Textile Trend Watch
179
1
Additional Forecasting Activities
179
1
Resource Pointers
180
 
Profile: Jo Cohen, Cotton Incorporated
170
11
The Look: Design Concepts and Style Directions
181
38
Objectives
181
1
Case: From Catwalk to Main Street
181
1
Trend Multiplication
182
6
The First Era of Modern Fashion
183
1
The Second Era of Modern Fashion
184
1
The Third Era of Modern Fashion
185
3
The Fashion Map
188
14
Fashion Geography
189
4
Collections on the Runway
193
2
Fashion off the Runway
195
5
Street Fashion
200
2
Trend Identification, Analysis, and Synthesis
202
12
Visual Core Concepts
204
5
Different Designers with the Same Design Concept
209
3
Trend Dynamics: Label, Coattail, and Flow
212
1
Trend Analysis and Synthesis
213
1
Key Terms and Concepts
214
1
Case Revisited: From Catwalk to Main Street
214
1
Additional Forecasting Activities
215
1
Resource Pointers
215
 
Profile: David Wolfe
207
12
Part Three Marketplace Dynamics
Consumer Research
219
38
Objectives
219
1
Case: Extending the Line
219
1
Business Begins and Ends with the Consumer
220
14
Demand-Activated Product Development
220
2
Fashion Brands
222
4
Retail Formats
226
5
Mass Customization---The Next Big Thing?
231
3
Listening to the Voice of the Consumer
234
20
Asking ``What'' and ``Why'' Questions
236
4
Asking ``What'' and ``How Many'' Questions
240
5
Demographics Revisited
245
7
Consumer Segmentation Revised
252
2
Key Terms and Concepts
254
1
Case Revisited: Extending the Line
254
1
Additional Forecasting Activities
255
1
Resource Pointers
255
 
Profile: Deedee Gordon, Lambesis
246
11
Sales Forecasting
257
32
Objectives
257
1
Case: Data on Demand
257
1
The Future---``Real-Time Marketing''
258
2
Sales Forecasting Basics
260
1
Sales Forecasting Methods
261
12
Time-Series Forecasting
265
1
Correlation or Regression Techniques
266
2
Qualitative Techniques
268
2
Figuring Out Sales Forecasting
270
2
Blending Quantitative and Qualitative Techniques
272
1
Sales Forecasting in Context
273
6
The Product Life Cycle
273
2
The Business Cycle
275
4
Data Mining---A Step Toward ``Real-Time Marketing''
279
4
Strategic Data Partnerships and Real-Time Marketing
283
3
Automated Replenishment Systems
284
1
Category Management
285
1
Key Terms and Concepts
286
1
Case Revisited: Data on Demand
286
1
Additional Forecasting Activities
287
1
Research Pointers
288
 
Profile: Brian Tully, Oxford Industries
262
27
Cultural Indicators
289
28
Objectives
289
1
Case: The Future of Information
289
1
Navigating Change
290
1
The Process of Long-Term Forecasting
291
12
Implications for the Textile and Apparel Industries
303
1
The Long-Term Forecaster's Toolbox
304
9
Research Strategy 1: Media Scan
305
1
Research Strategy 2: Interviewing
305
2
Research Strategy 3: Observation
307
1
Reviewing, Organizing, and Editing Trend Folders
308
3
Looking into the Future
311
2
Key Terms and Concepts
313
1
Case Revisited: The Future of Information
313
1
Additional Forecasting Activities
314
 
Profile: Iconoculture, Inc.
300
17
Part Four FORECASTING AT WORK
The Future of Forecasting
317
28
Objectives
317
1
Balancing Act: The Edge of Chaos
318
10
Insights from Chaos Theory
319
1
Insight about Self-Organizing Systems
320
2
The Balancing Act: Anticipation and Improvisation
322
5
The Balancing Act: Multiple Time Horizons
327
1
Forecasting Traps for the Unwary
328
7
Avoiding Traps in Forecasting Methods
331
1
Avoiding Traps in the Forecast
332
1
Avoiding Traps in Trend Analysis
333
2
Avoiding Traps As a Forecaster
335
1
Forecasting as a Team Sport
335
7
Problems Inside and Outside the Box
336
3
Shared Information, Shared Forecasting
339
3
Key Terms and Concepts
342
1
Discussion Questions
342
1
Additional Forecasting Activities
343
2
Windows on the Future: Media Scans and Competitive Analysis
345
30
Objectives
345
1
Information as an Asset
346
1
Probing the Future with Media Scans
347
11
The Basic Scan: National News Media
347
4
Tricks of the Trade: Technology Tools for Scanning
351
4
Individualized, Customized Scans
355
3
Competitive Advantage: Media Scans for Market Information
358
14
Question Forming and Information Gathering
361
8
Methods of Data Analysis
369
2
From Scanning to Implementation
371
1
Key Terms and Concepts
372
1
Discussion Questions
373
1
Additional Forecasting Activities
373
1
Resource Pointers
374
1
Presenting the Forecast
375
24
Objectives
375
1
Presentation Design as a Creative Process
376
5
Data Gathering and Pattern Recognition
377
1
Transforming Data into Information and Knowledge
378
3
Trend Reporting
381
10
Trend Map
383
2
Trend Boards
385
6
Presentation Techniques
391
6
Speaking about Fashion
391
5
New Presentation Tools
396
1
Key Terms and Concepts
397
1
Discussion Questions
397
1
Additional Forecasting Activities
398
1
Appendix
399
6
Glossary
405
13
Bibliography
418
16
Index
434