search for books and compare prices
Jeffrey L. Bradach has written 1 work(s)
Search for other authors with the same name
displaying 1 to 1 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Franchise Organizations
cover image for 9780071050746
Product Description: The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise...read more
By Jeffrey L. Bradach
See complete details on each edition (2 editions listed)

Hardcover:

9780071050746 | McGraw-Hill, April 1, 2000, cover price $29.95 | also contains Unsung Valor: A Gi's Story of World War II | About this edition: The franchise phenomenon is largely undocumented and poorly understood.
9780875848327 | Harvard Business School Pr, January 1, 1998, cover price $39.95 | About this edition: Explores the key factors that shape a franchise's business success, including the addition of new outlets and the maintenance of standards, and shows how companies can blend franchise outlets with their corporate structure to gain a competitive advantage

displaying 1 to 1 | at end