Product Description: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office.• Covers a wide variety of topics related to American political campaigns• Investigates political campaigns and theories of campaigning from multiple perspectives• Discusses strategic use of messaging language and message forms, including debates, television ads, and social media • Features case studies to facilitate understanding• Includes maps, tables, and figures to illustrate key point...read more

Product Description: Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are key components in analyzing the outcome of a political debate, and ultimately, an election...read more

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Product Description: Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign...read more

Product Description: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication...read more

Product Description: Campaign 2000 applies the functional theory of political campaign discourse―analyzing how messages acclaim, attack, or defend―to several different forms of campaign communication in the 2000 U.S. presidential primary and general election...read more

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Product Description: President Bill Clinton has been more than generous, Blaney and Benoit point out, in providing fodder for examination of image restoration in politics. His accusers have also done their part in making the public aware of the president's real and perceived shortcomings...read more (view table of contents, read Amazon.com's description)

Product Description: Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns...read more (view table of contents, read Amazon.com's description)

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Product Description: "This book deals with a form of public discourse that also occurs in everyday interaction: image restoration. When one encounters certain messages (criticism, complaints, accusations, blame, censure, condemnation, rebukes, reproaches, objections) or is suspected of wrongdoing, failed obligations, mistakes, or embarrassments, one needs to know how to respond, both mentally and behaviorally...read more