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Steve Baron has written 4 work(s)
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Product Description: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time...read more
Hardcover:
9781849205740 | Sage Pubns Ltd, November 1, 2010, cover price $1030.00 | About this edition: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner.
Product Description: In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective...read more
Hardcover:
9781412931212 | Sage Pubns Ltd, May 5, 2010, cover price $146.00 | About this edition: In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind.
Paperback:
9781412931229 | Sage Pubns Ltd, May 5, 2010, cover price $48.00
Hardcover:
9780415408325 | Routledge, December 30, 2006, cover price $125.00
Paperback:
9780964952508 | Kelly Frey, January 1, 1995, cover price $14.95
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