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Service Marketing
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Hardcover
from Sage Pubns Ltd (November 1, 2010)
9781849205740 | details & prices | 1696 pages | 6.75 × 10.00 × 4.50 in. | 7.15 lbs | List price $1030.00
About: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner.
About: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner.