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By
Moi Ali
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Bibliographic Detail
Publisher
Gardners Books
Publication date
April 15, 2001
Pages
236
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9781860721359
ISBN-10
1860721354
Availability§
Out of Print
Published in
Great Britain
Original list price
$31.75
§As reported by publisher
Summaries and Reviews
Summary
This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.
Amazon.com description: Product Description: This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.
Editions
Paperback
The price comparison is for this edition
2 edition from Gardners Books (April 15, 2001)
9781860721359 | details & prices | 236 pages | List price $31.75
About: This is a practical guide for those who have to make the most of a small marketing budget.
About: This is a practical guide for those who have to make the most of a small marketing budget.
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