Covering key areas of business management, from drafting budgets to e-commerce strategies, this guide combines easy-to-follow charts and diagrams with expert advice. Also included are over 1200 power tips for achieving business success.

Explains what public relations is, who uses it, how a campaign is created, public relations crises that have occurred, and the difference between public relations and propaganda.

Drawing on advice from experts in various business fields, this comprehensive, authoritative guide to business management describes the essential steps to becoming a more effective manager and includes more than 1,200 tips on everything from prioritizing and networking to business ethics and establishing strategic goals. (view table of contents)

Product Description: Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches...read more

This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.

Product Description: Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization...read more (view table of contents, read Amazon.com's description)

Product Description: Written by the author of the successful DIY Guide to Marketing, this highly readable and practical book includes cost-effective PR tips, ways to stretch your PR budget and examples of good and bad PR practice within the voluntary sector.

Product Description: Copywriting is the essential guide to writing good marketing copy. Not only does it address the different pieces of work that a copywriter will have to produce but it also concentrates on building confidence in the writers skills...read more