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By
Roger St. George March (editor) and
Arch G. Woodside (editor)
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Bibliographic Detail
Publisher
C A B Intl
Publication date
August 31, 2009
Pages
280
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781845935870
ISBN-10
184593587X
Dimensions
0.75 by 7 by 9.75 in.
Weight
1.40 lbs.
Published in
Great Britain
Original list price
$70.00
Summaries and Reviews
Amazon.com description: Product Description: Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
Editions
Paperback
The price comparison is for this edition
from C A B Intl (August 31, 2009)
9781845935870 | details & prices | 280 pages | 7.00 × 9.75 × 0.75 in. | 1.40 lbs | List price $70.00
About: Consumers' planned behavior is often very different to what is actually carried out.
About: Consumers' planned behavior is often very different to what is actually carried out.
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