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The Marketing Game is packed with new marketing revelations, including:
Brainstorming techniques proven to be five times more effective at getting great results
Product positioning and branding strategies that will give you a competitive advantage
The Six Deadly Sins of Advertising - traps to avoid when communicating with your customers
The Three Ingredients of Great Promotions
The Big Bang Theory for creating sensational special events and promotions
The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to use the same techniques to create your own unbeatable marketing strategy.
About: If you've ever suspected your competition knew something you didn't, you were probably right.
About: If you've ever suspected your competition knew something you didn't, you were probably right.
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