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Whether you own a small business or work at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.
It's packed with new marketing revelations, Including:
* Brainstorming techniques proven to be five times more effective at getting results
* Product positioning and branding strategies that will give you a competitive edge
* The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with your customers
* The Three Ingredients of Great Promotions
* The Big Bang Theory for creating sensational special events
The world's greatest marketing companies-from Coca-Cola to Procter & Gamble to Disney-succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to create your own unbeatable marketing game plan.
About: If you've ever suspected your competition knew something you didn't, you were probably right.
About: If you've ever suspected your competition knew something you didn't, you were probably right.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.