search for books and compare prices
By
Jay Diamond
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Fairchild Books
Publication date
February 17, 2011
Pages
430
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781563678981
ISBN-10
1563678985
Dimensions
1 by 8.75 by 11 in.
Weight
3.50 lbs.
Original list price
$115.00
Amazon.com says people who bought this book also bought:
Professionalism | Promotion in the Merchandising Environment | Going Global | Going Global | The End of Fashion | Fashion Now | New Products Management | Retailing Management | Survey of Historic Costume
Professionalism | Promotion in the Merchandising Environment | Going Global | Going Global | The End of Fashion | Fashion Now | New Products Management | Retailing Management | Survey of Historic Costume
Summaries and Reviews
Amazon.com description: Product Description: Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Editions
Paperback
The price comparison is for this edition
from Fairchild Books (February 17, 2011)
9781563678981 | details & prices | 430 pages | 8.75 × 11.00 × 1.00 in. | 3.50 lbs | List price $115.00
About: Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones.
About: Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.