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Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
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Bibliographic Detail
Publisher
Probus Professional Pub
Publication date
January 1, 1997
Pages
276
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781557386427
ISBN-10
1557386420
Dimensions
0.75 by 6.50 by 9.50 in.
Weight
1.20 lbs.
Availability§
Publisher Out of Stock
Original list price
$45.00
Other format details
medical
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.
Editions
Hardcover
The price comparison is for this edition
from Probus Professional Pub (January 1, 1997)
9781557386427 | details & prices | 276 pages | 6.50 × 9.50 × 0.75 in. | 1.20 lbs | List price $45.00
About: The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare.
About: The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare.
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