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Eric N. Berkowitz has written 14 work(s)
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Cover for 9780834206878 Cover for 9781284094312 Cover for 9780194242844 Cover for 9780763732684 Cover for 9780763783334 Cover for 9780763783501 Cover for 9780787964924 Cover for 9780763747992 Cover for 9780763789282 Cover for 9780073044514 Cover for 9780072828887 Cover for 9780072828917 Cover for 9780072551037 Cover for 9780834209893 Cover for 9781557386427 Cover for 9780256220735 Cover for 9780834201880 Cover for 9780894432989
cover image for 9781284094312
Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. This book provides a reader with a foundational knowledge of the principles of marketing and their application in healthcare. Moreover, as health care has changed over the past twenty years, this text provides a perspective of how the application of marketing principles also must shift in terms of their strategic application to respond to the changing environmental forces of the marketplace.

Hardcover:

9781284094312 | 4 har/psc edition (Jones & Bartlett Pub, August 15, 2016), cover price $92.95
9780834206878 | Aspen Pub, November 1, 1995, cover price $68.95

Paperback:

9780763783334 | 3 edition (Jones & Bartlett Pub, September 10, 2010), cover price $158.95
9780763783501 | 2 edition (Jones & Bartlett Pub, February 15, 2006), cover price $129.95 | About this edition: Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
9780763732684 | Jones & Bartlett Pub, January 1, 1996, cover price $82.95 | About this edition: In this text your students will receive a complete curriculum of marketing management tools and techniques.
9780194242844, titled "The Osterman Weekend" | Oxford Univ Pr, December 1, 1980, cover price $4.95 | also contains The Osterman Weekend

cover image for 9780763789282
Product Description: Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics...read more

Hardcover:

9780787964924 | 3rd edition (Jossey-Bass Inc Pub, July 1, 2003), cover price $65.00 | About this edition: Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
9780195545555, titled "Religious Minorities in Australia" | Oxford Univ Pr, June 1, 1985, cover price $27.95 | also contains Religious Minorities in Australia

Paperback:

9780763789282 | 4th edition (Jones & Bartlett Pub, July 6, 2012), cover price $123.95 | About this edition: Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
9780763747992 | 3 edition (Jones & Bartlett Pub, June 1, 2004), cover price $198.95 | About this edition: Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
9780072130188, titled "Building Wireless Internet Applications" | McGraw-Hill Osborne Media, May 1, 2001, cover price $59.99 | also contains Building Wireless Internet Applications

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Hardcover:

9780073044514 | 8 dvd stu edition (Irwin Professional Pub, May 26, 2005), cover price $29.50

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Product Description: This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example...read more

Hardcover:

9780072828887 | 8 cdr stu edition (Irwin Professional Pub, May 26, 2005), cover price $41.90 | About this edition: This CD-ROM contains the KMT Marketing Planning Software.

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Product Description: The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Paperback:

9780072828917 | 8 edition (Irwin Professional Pub, April 8, 2005), cover price $65.70 | About this edition: The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination.

cover image for 9780072551037
Product Description: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780072551037 | 6 pck sub edition (McGraw-Hill College, June 1, 2001), cover price $138.10 | About this edition: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.

cover image for 9781557386427
Product Description: The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer...read more

Hardcover:

9781557386427 | Probus Professional Pub, January 1, 1997, cover price $45.00 | About this edition: The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare.

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

Hardcover:

9780256220735 | 5th (packaged) edition (Richard d Irwin, July 1, 1999), cover price $98.00 | About this edition: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
9780256219791 | 5th edition (McGraw-Hill College, November 1, 1996), cover price $7.50 | About this edition: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.

Paperback:

9781428804883 | 7 edition (Academic Internet Pub Inc, October 31, 2006), cover price $31.95

Hardcover:

9780256220742 | 5th edition (McGraw-Hill College, August 1, 1996), cover price $94.45

Product Description: Book by Berkowitz, Eric N., Kerin, Roger A.

Hardcover:

9780256160086 | 4th edition (Richard d Irwin, October 1, 1993), cover price $66.95 | also contains Nutrition: MyPlate Update | About this edition: Book by Berkowitz, Eric N.

cover image for 9780834201880
Product Description: LifeSpan, Inc., Minneapolis, Minnesota. Theory and practice of health service marketing for health care administrators.

Hardcover:

9780834201880 | 2 sub edition (Aspen Pub, January 1, 1991), cover price $147.95 | About this edition: LifeSpan, Inc.

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