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By
Jen Green
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Bibliographic Detail
Publisher
Rosen Central
Publication date
December 15, 2011
Pages
48
Binding
Library
Book category
Juvenile Non-Fiction
ISBN-13
9781448860180
ISBN-10
1448860180
Dimensions
0.25 by 7.25 by 9.25 in.
Weight
0.60 lbs.
Original list price
$30.25
Other format details
juvenile
Summaries and Reviews
Amazon.com description: Product Description: Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.
Editions
Paperback
from Rosen Central (December 15, 2011)
9781448870073 | details & prices | 48 pages | 7.25 × 9.50 × 0.25 in. | Rec. grade levels 4-6 | 0.28 lbs | List price $11.75
Library
The price comparison is for this edition
from Rosen Central (December 15, 2011)
9781448860180 | details & prices | 48 pages | 7.25 × 9.25 × 0.25 in. | Rec. grade levels 4-6 | 0.60 lbs | List price $30.25
About: Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry.
About: Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry.
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