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Mass Media Research: An Introduction
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Bibliographic Detail
Publisher Wadsworth Pub Co
Publication date January 1, 2010
Pages 464
Binding Paperback
Edition 9
Book category Adult Non-Fiction
ISBN-13 9781439082744
ISBN-10 143908274X
Dimensions 1 by 7.50 by 9.75 in.
Weight 1.60 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $233.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Editions
Hardcover
Book cover for 9780534174729 Book cover for 9780534244743 Book cover for 9780534560072 Book cover for 9780534563035
 
With Konrad Reif (other contributor) | from Wadsworth Pub Co (September 1, 2002)
9780534563035 | details & prices | 7.50 × 9.50 × 1.00 in. | 2.15 lbs | List price $114.95
This edition also contains Dieselmotor-management Kompakt
About: This text begins with an overview of mass communication research and ethics of research.
With Hirokazu Handa (other contributor), Yasunari Ogihara (other contributor), Shigeo Takumi (other contributor) | from Wadsworth Pub Co (July 1, 1999)
9780534560072 | details & prices | 499 pages | 8.00 × 9.50 × 1.00 in. | 2.10 lbs | List price $114.95
This edition also contains Advances in Wheat Genetics: From Genome to Field
With Kevin McNutt | from Wadsworth Pub Co (May 1, 1997)
9780534244743 | details & prices | 498 pages | 7.75 × 9.75 × 1.00 in. | 2.15 lbs | List price $98.95
This edition also contains Playing Time: Tough Truths About Aau Basketball, Youth Sports, Parents, and Athletes
About: This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context.
With Nick Soulsby | from Wadsworth Pub Co (August 1, 1993)
9780534174729 | details & prices | 7.75 × 9.50 × 1.00 in. | 2.25 lbs | List price $75.95
This edition also contains Cobain on Cobain: Interviews and Encounters
Paperback
Book cover for 9781439082744
 
The price comparison is for this edition
9 edition from Wadsworth Pub Co (January 1, 2010)
9781439082744 | details & prices | 464 pages | 7.50 × 9.75 × 1.00 in. | 1.60 lbs | List price $233.95
About: Quality media is the result of meticulous research.
Int edition from Gardners Books (April 12, 2009)
9781439048368 | details & prices | 480 pages | List price $66.30

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