Jump quickly to results on these stores:
Theories of Human Communication | Mass Media Research | Qualitative Communication Research Methods | Mass Media Research | 30 Essential Skills for the Qualitative Researcher | The Coding Manual for Qualitative Researchers | Media Research Techniques | An Integrated Approach to Communication Theory and Research | Getting What You Came for
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
About: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice.
About: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.