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Applying Social Cognition to Consumer-focused Strategy
By Paul M. Herr (editor), Frank R. Kardes (editor) and Jacques Nantel (editor)
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Bibliographic Detail
Publisher Psychology Pr
Publication date September 8, 2005
Pages 416
Book category Adult Non-Fiction
ISBN-13 9781410613271
ISBN-10 1410613275
Original list price $85.00
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Editions
Paperback
Book cover for 9781138875951
 
Reprint edition from Psychology Pr (May 7, 2015)
9781138875951 | details & prices | 402 pages | 6.00 × 8.75 × 1.00 in. | 1.30 lbs | List price $54.95
This edition also contains Applying Social Cognition To Consumer-Focused Strategy
About: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications.
Miscellaneous
The price comparison is for this edition
from Psychology Pr (September 8, 2005)
9781410613271 | details & prices | 416 pages | List price $85.00

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