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Frank R. Kardes has written 6 work(s)
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Paperback:
9781601989130 | Now Pub, December 30, 2015, cover price $75.00 | About this edition: Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to thoroughly test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.
Hardcover:
9780805855203 | Psychology Pr, July 30, 2005, cover price $100.00 | About this edition: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications.
Paperback:
9781138875951 | Reprint edition (Psychology Pr, May 7, 2015), cover price $54.95 | also contains Applying Social Cognition To Consumer-Focused Strategy | About this edition: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications.
Paperback:
9781138875951 | Reprint edition (Psychology Pr, May 7, 2015), cover price $54.95 | also contains Applying Social Cognition To Consumer-Focused Strategy | About this edition: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications.
Miscellaneous:
9781410613271 | Psychology Pr, September 8, 2005, cover price $85.00
Hardcover:
9780805856033 | Psychology Pr, April 30, 2008, cover price $130.00
Hardcover:
9780130916020 | 2 edition (Prentice Hall, June 1, 2001), cover price $177.33
9780321001993 | Addison-Wesley, August 1, 1998, cover price $105.33 | also contains Tom, the Bootblack
Product Description: Consumer Research strategies for business. A fine hardcover copy with gilt lettering to the spine and decoratively gilt front cover. Name to page exteriors near spine ends; some spotting to page edges. Solid binding. Solid boards...read more
Hardcover:
9780915552368 | Assn for Consumer Research, June 1, 1996, cover price $59.00 | About this edition: Consumer Research strategies for business.
9780915552344 | Assn for Consumer Research, September 1, 1995, cover price $99.00 | About this edition: Book by
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