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Essentials of Marketing Research
By William G. Zikmund and Barry J. Babin
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Bibliographic Detail
Publisher South-Western Pub
Publication date March 10, 2015
Pages 494
Binding Paperback
Edition 6 pap/psc
Book category Adult Non-Fiction
ISBN-13 9781305263475
ISBN-10 1305263472
Dimensions 0.75 by 8.75 by 11 in.
Weight 2.20 lbs.
Original list price $302.95
Subjects
BUSINESS & ECONOMICS / Marketing / General
Business/Economics
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Research
Summaries and Reviews
Editions
Paperback
Book cover for 9780324548273 Book cover for 9780324593754 Book cover for 9781133190646 Book cover for 9781285752037 Book cover for 9781305263475
 
The price comparison is for this edition
With William G. Zikmund | 6 pap/psc edition from South-Western Pub (March 10, 2015)
9781305263475 | details & prices | 494 pages | 8.75 × 11.00 × 0.75 in. | 2.20 lbs | List price $302.95
With William G. Zikmund | 5 pap/psc edition from South-Western Pub (April 30, 2013)
9781285752037 | details & prices | 452 pages | 8.75 × 11.00 × 0.75 in. | 2.10 lbs | List price $302.95
With William G. Zikmund | 5 pap/psc edition from South-Western Pub (January 26, 2012)
9781133190646 | details & prices | 452 pages | 8.25 × 10.50 × 0.50 in. | 2.08 lbs | List price $287.95
With William G. Zikmund | 4th edition from South-Western Pub (April 15, 2009)
9780324593754 | details & prices | List price $256.95
With William G. Zikmund | Int edition from Gardners Books (December 8, 2006)
9780324548273 | details & prices | 432 pages | List price $84.90
About: Focuses on students as managers, not practitioners, of marketing research.

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