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Managing Sport Mega-events
By Stephen Frawley (editor)
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Bibliographic Detail
Publisher Routledge
Publication date July 11, 2016
Pages 256
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781138796775
ISBN-10 1138796778
Dimensions 0 by 6.14 by 9.21 in.
Original list price $65.95
Summaries and Reviews
Amazon.com description: Product Description:

Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.

The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management.

The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.



Editions
Hardcover
Book cover for 9781138796768
 
from Routledge (July 11, 2016)
9781138796768 | details & prices | 256 pages | List price $160.00
About: Managing Sport Mega-Events explores global developments in the management of sport mega-events.
Paperback
Book cover for 9781138796775
 
The price comparison is for this edition
from Routledge (July 11, 2016)
9781138796775 | details & prices | 256 pages | List price $65.95
About: Managing Sport Mega-Events explores global developments in the management of sport mega-events.

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