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Cover for 9781138911222 Cover for 9781138911239 Cover for 9781138796768 Cover for 9781138796775
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Product Description: The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management...read more
By Stephen Frawley (editor)

Hardcover:

9781138911222 | Routledge, November 7, 2016, cover price $160.00 | About this edition: The social, cultural and economic significance of sport has never been more evident than it is today.

Paperback:

9781138911239 | Routledge, November 7, 2016, cover price $53.95 | About this edition: The social, cultural and economic significance of sport has never been more evident than it is today.

cover image for 9781138796775
Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
By Stephen Frawley (editor)

Hardcover:

9781138796768 | Routledge, July 11, 2016, cover price $160.00 | About this edition: Managing Sport Mega-Events explores global developments in the management of sport mega-events.

Paperback:

9781138796775 | Routledge, July 11, 2016, cover price $65.95

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