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Lead Generation for Dummies
By Dayna Rothman and Jon Miller (foreword by)
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Bibliographic Detail
Publisher For Dummies
Publication date March 31, 2014
Pages 366
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781118816172
ISBN-10 111881617X
Dimensions 0.75 by 7.50 by 9.25 in.
Weight 1.10 lbs.
Original list price $26.99
Summaries and Reviews
Amazon.com description: Product Description:

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.

  • Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy
  • Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
  • This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls
  • Provides steps you can follow to create your own personalized lead generation plan

Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.



Editions
Paperback
Book cover for 9781118816172
 
The price comparison is for this edition
With Jon Miller (other contributor) | from For Dummies (March 31, 2014)
9781118816172 | details & prices | 366 pages | 7.50 × 9.25 × 0.75 in. | 1.10 lbs | List price $26.99
About: Learn how to get your message heard above the online noise The buying process is greatly changed.

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