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It's Not Just PR: Public Relations in Society
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Bibliographic Detail
Publisher
Blackwell Pub
Publication date
September 23, 2013
Pages
162
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9781118554005
ISBN-10
1118554000
Dimensions
0.50 by 6.25 by 9.25 in.
Weight
0.50 lbs.
Original list price
$37.95
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A Teen's Guide to the 5 Love Languages | Keep Your Love On! | The Ugly American | Pink Ribbons, Inc. | Managing Corporate Social Responsibility | unSpun | The Language of Love & Respect | Public Relations | Lying
Summaries and Reviews
Amazon.com description: Product Description:
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on societyâs values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
Editions
Paperback
The price comparison is for this edition
With W. Timothy Coombs |
2 edition from Blackwell Pub (September 23, 2013)
9781118554005 | details & prices | 162 pages | 6.25 × 9.25 × 0.50 in. | 0.50 lbs | List price $37.95
About: In the second edition of their award-winning book, W.
About: In the second edition of their award-winning book, W.
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