Amazon.com description: Product Description: The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: • Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts • How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media • The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more!