Product Description: The Social Media Survival Guide for Political Campaigns provides the new toolkit for success-from pitfalls to avoid to practical baseline tactics-that every campaign communicator must understand in order to affect a winning election, including: Why today's campaign manager must understand how social media tactics can grow rapid support and propel a candidate's chances for victory How to strategize a candidate's positioning and create a personal brand that showcases core issues and campaign messages How to engage online support for offline effects in the form of volunteer support, fundraising, the Online Townhall, voter turnout and more...read more

Product Description: The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: • Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts • How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media • The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more...read more