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The Mom Factor: What Really Drives Where We Shop, Eat, And Play
By Nora Lee
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Bibliographic Detail
Publisher Urban Land Inst
Publication date April 1, 2005
Pages 131
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780874209440
ISBN-10 0874209447
Dimensions 0.75 by 6.25 by 9 in.
Weight 0.85 lbs.
Original list price $19.95
Subjects
Women consumers.
Women in marketing.
Summaries and Reviews
Amazon.com description: Product Description:
Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.


Editions
Hardcover
Book cover for 9780874209440
 
The price comparison is for this edition
from Urban Land Inst (April 1, 2005)
9780874209440 | details & prices | 131 pages | 6.25 × 9.00 × 0.75 in. | 0.85 lbs | List price $19.95
About: Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun.

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