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Cover for 9781580055123 Cover for 9781137358165 Cover for 9780307450388 Cover for 9780307450395 Cover for 9780919616516 Cover for 9780982393802 Cover for 9780061776410 Cover for 9780313354878 Cover for 9780230201606 Cover for 9781904879961 Cover for 9780978982805 Cover for 9780754643869 Cover for 9780814473900 Cover for 9781419520198 Cover for 9780976697329 Cover for 9780071462181 Cover for 9781932994445 Cover for 9780131855199 Cover for 9780137053698 Cover for 9780731402793 Cover for 9780874209440 Cover for 9780813534299 Cover for 9780813534305 Cover for 9780814408155 Cover for 9780071418607 Cover for 9780793159635 Cover for 9780761563662 Cover for 9780684866000
cover image for 9781580055123
Product Description: In Spent, editor Kerry Cohen opens the closet doors wide to tales of women’s true relationships with shopping, from humorous stories of love/hate relationships with the mall to heartbreaking tales of overspending to fix relationships...read more
By Kerry Cohen (editor)

Paperback:

9781580055123 | Seal Pr, September 23, 2014, cover price $17.00 | About this edition: In Spent, editor Kerry Cohen opens the closet doors wide to tales of women’s true relationships with shopping, from humorous stories of love/hate relationships with the mall to heartbreaking tales of overspending to fix relationships.

cover image for 9781137358165
Product Description: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers...read more

Hardcover:

9781137358165 | Palgrave Macmillan, July 30, 2014, cover price $35.00 | About this edition: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.

cover image for 9780307450395
Product Description: If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone...read more

Hardcover:

9780307450388 | Crown Pub, July 7, 2009, cover price $26.00 | About this edition: If the consumer economy had a sex, it would be female.

Paperback:

9780307450395 | Crown Pub, September 13, 2011, cover price $15.00 | About this edition: If the consumer economy had a sex, it would be female.

Miscellaneous:

9780307450401 | Crown Pub, July 7, 2009, cover price $26.00

cover image for 9780919616516
Product Description: What is the legacy of the architectural and design movement of the mid-twentieth century? Did it deliver its promised vision of an egalitarian, democratic society supported by aesthetically simple, mass-produced goods whose forms fulfilled their utilitarian functions? In this provocative book, first published in 1995 to critical acclaim, design historian Penny Sparke embraces the awkward question of gender and aesthetic preference...read more

Paperback:

9780919616516 | Reprint edition (Pr of the Nova Scotia, November 30, 2010), cover price $25.00 | About this edition: What is the legacy of the architectural and design movement of the mid-twentieth century?

cover image for 9780982393802
Product Description: Discover the remarkable Whole Truths that can help you trump your competitors in today's hard-fought female market. Once you know What She's Not Telling You, you will never listen the same way again. Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as ''squeaky green'' as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women...read more

Paperback:

9780982393802 | Just Ask a Woman, November 1, 2009, cover price $16.95 | About this edition: Discover the remarkable Whole Truths that can help you trump your competitors in today's hard-fought female market.

cover image for 9780061776410
Product Description: In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril...read more

Hardcover:

9780061776410 | Harperbusiness, September 8, 2009, cover price $27.99 | About this edition: In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers.

cover image for 9780313354878
Product Description: Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding―mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix...read more

Hardcover:

9780313354878 | Praeger Pub Text, March 5, 2009, cover price $64.00 | About this edition: Research indicates that most women do it at least ten times every five minutes.

cover image for 9780230201606
Product Description: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women...read more

Hardcover:

9780230201606 | Palgrave Macmillan, July 8, 2008, cover price $80.00 | About this edition: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.

cover image for 9781904879961
Product Description: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same...read more

Hardcover:

9781904879961 | Cyan Communications, June 30, 2007, cover price $26.95 | About this edition: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same.

cover image for 9780978982805
Product Description: The Savvy Woman's Homebuying Handbook educates, supports and coaches women into and through the action needed to evolve their lifestyles through homeownership. The book also exposes and obliterates the myths and FEQs (Frequently Expressed Qualms) that prevent many would-be women homebuyers from turning their visions of realty into reality...read more

Paperback:

9780978982805 | Prosperity Way Knowledge Systems, April 15, 2007, cover price $24.95 | About this edition: The Savvy Woman's Homebuying Handbook educates, supports and coaches women into and through the action needed to evolve their lifestyles through homeownership.

cover image for 9780754643869
Product Description: Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations...read more
By Emma Casey (editor) and Lydia Martens (editor)

Hardcover:

9780754643869 | Ashgate Pub Co, January 1, 2007, cover price $149.95 | About this edition: Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption.

cover image for 9780814473900
Product Description: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more...read more

Hardcover:

9780814473900 | Amacom Books, September 26, 2006, cover price $24.00 | About this edition: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women.

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Product Description: Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market...read more

Hardcover:

9781419520198 | 2 edition (Kaplan, January 1, 2006), cover price $25.00 | About this edition: Why do Best Buy stores offer “Personal Assistants?

cover image for 9780976697329
Product Description: Today's moms are not the ones you thought you knew! Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine...read more

Hardcover:

9780976697329 | Paramount Market Pub, December 1, 2005, cover price $39.95 | About this edition: Today's moms are not the ones you thought you knew!

cover image for 9780071462181
Product Description: "The serpent in the Garden of Eden knew it first. Marketers caught on centuries later. Women are the ones to reach."--Bernice Kanner Women control 88 percent of all purchases Women handle 75 percent of family finances 43 percent of those with assets over $500,000 are women One out of every 11 women in America owns a business Women influence two-thirds of the 3 trillion dollars spent in the United States each year Pocketbook Power reveals how female spending power has radically transformed the face of advertising and marketing over the past several decades, combining demographic and statistical information with eye-opening "tales from the trenches...read more

Paperback:

9780071462181 | McGraw-Hill, October 31, 2005, cover price $16.95 | About this edition: "The serpent in the Garden of Eden knew it first.

cover image for 9781932994445
Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.

Paperback:

9781932994445 | Time Inc Home Entertainment, October 1, 2005, cover price $12.95 | About this edition: Uses new research and analyses, including surveys, focus groups, and large-scale studies, to provide important insights into what women really want and to furnish suggestions on how to market to them in today's consumer marketplace.

cover image for 9780137053698
Product Description: Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results...read more

Hardcover:

9780131855199 | Pearson P T R, September 16, 2005, cover price $32.99 | About this edition: Women now drive some 80% of all buying decisions.

Paperback:

9780137053698 | Financial Times Management, December 18, 2009, cover price $34.99 | About this edition: Women now drive some 80% of all buying decisions.

cover image for 9780731402793
Product Description: Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business. Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women? shopping experiences...read more

Paperback:

9780731402793 | Wright Books Pty Ltd, September 2, 2005, cover price $29.95 | About this edition: Women who shop are an extraordinary force in retail.

cover image for 9780874209440
Product Description: Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.

Hardcover:

9780874209440 | Urban Land Inst, April 1, 2005, cover price $19.95 | About this edition: Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun.

cover image for 9780813534299
Product Description: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.
By Linda L. Layne (editor), Janelle S. Taylor (editor) and Danielle F. Wozniak (editor)

Hardcover:

9780813534299 | Rutgers Univ Pr, August 1, 2004, cover price $62.00 | About this edition: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.

Paperback:

9780813534305 | Rutgers Univ Pr, August 1, 2004, cover price $23.95 | About this edition: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.

cover image for 9780814408155
A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

Hardcover:

9780814408155 | Amacom Books, June 21, 2004, cover price $23.00 | About this edition: A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

cover image for 9780071418607
A marketing expert describes how female 'spending power' has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

Hardcover:

9780071418607 | McGraw-Hill, April 1, 2004, cover price $24.95 | About this edition: A marketing expert describes how female 'spending power' has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

cover image for 9780793159635
Product Description: Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780793159635 | Dearborn Trade Pub, January 1, 2003, cover price $23.00 | About this edition: Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore.

cover image for 9780761563662
A practical guide to marketing identifies the key components necessary for targeting one's marketing approach directy to mothers, utilizing interviews and successful marketing campaigns to illustrate such areas as loyalty marketing, branding, and more. 10,000 first printing.

Hardcover:

9780761563662 | 1 edition (Prima Pub, October 1, 2002), cover price $24.95 | About this edition: A practical guide to marketing identifies the key components necessary for targeting one's marketing approach directy to mothers, utilizing interviews and successful marketing campaigns to illustrate such areas as loyalty marketing, branding, and more.

cover image for 9780684866000
Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit. (view table of contents)
By Jean Kilbourne and Mary Pipher (foreword by)

Paperback:

9780684866000 | Free Pr, November 2, 2000, cover price $17.00 | About this edition: Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.

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