search for books and compare prices
cover image
Powerful Products: Strategic Management of Successful New Product Development
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Amacom Books
Publication date May 1, 2000
Pages 274
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780814405666
ISBN-10 0814405665
Dimensions 1.25 by 6.50 by 9.25 in.
Weight 1.25 lbs.
Availability§ Out of Print
Original list price $39.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: "Faster, cheaper, better". That's been the mantra of business for decades -- in just that order -- with the "better" part all but obliterated by "faster and cheaper".According to authors Bean and Radford, it's time for manufacturers to put the emphasis on the "better" -- because it's better products, not just cheaper ones, that will be the key to success in the coming millennium. Companies that want to shine in the twenty-first century will provide more new, exciting, innovative, and cost-effective products than ever before.In Powerful Products, Bean and Radford offer readers a thoroughly researched product development process that guarantees success virtually every time. With this winning formula, readers will learn to: develop a workable and specific market segmentation model that is used to target new products -- create a product development strategy that is in alignment with the goals and strategies of the company -- achieve consistent, repeatable product success, and more.

Editions
Hardcover
Book cover for 9780814405666
 
The price comparison is for this edition
from Amacom Books (May 1, 2000)
9780814405666 | details & prices | 274 pages | 6.50 × 9.25 × 1.25 in. | 1.25 lbs | List price $39.95
About: "Faster, cheaper, better".

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.