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Tables of Contents for Powerful Products
Chapter/Section Title
Page #
Page Count
Preface
vii
Acknowledgments
xi
Strategic Product Development
1
18
The Genesis of New Products
19
14
Strategic Opportunities and Responsibilities
33
18
A Strategic Understanding of Customer Needs
51
18
Product Development and Corporate Culture
69
16
The New Product Decision Screen
85
12
Staffing the Development Activity
97
12
Managing Existing Products and Markets
109
16
Analyzing New Product Opportunities
125
28
Planning the Proactive Product Development System: The Principles behind the Action
153
14
Creating the Proactive Product Development System
167
28
Experimentation and Rapid Prototyping
195
18
From Pilot Production to Product Retirement: Managing the Post-Product Development Process
213
16
Implementing Strategic Product Development
229
8
Appendix I. New Product Decision Screen
237
6
Appendix II. Strategic Plan Format
243
18
Bibliography
261
4
Index
265