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By
Jung-Hee Lee (editor) and
John A. Dawson (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
July 6, 2005
Pages
207
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780789028884
ISBN-10
0789028883
Dimensions
0.75 by 6.25 by 9 in.
Weight
1.14 lbs.
Original list price
$140.00
Summaries and Reviews
Amazon.com description: Product Description: Learn the how, when, and why of entering Asian markets
Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in AsiaÂas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
International Retailing Plans and Strategies in Asia examines:
Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in AsiaÂas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
International Retailing Plans and Strategies in Asia examines:
- how foreign investment influences domestic retail systems
- how strategies for entering European markets can be adapted and applied to various Asian markets
- the important practice of incorporating local cultural values into trading relationships in Asian markets
- the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers
- the evolution of foreign investment in KoreaÂwith a look at foreign firmsâ specific investment strategies
- issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour
- what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers
Editions
Hardcover
The price comparison is for this edition
from Routledge (July 6, 2005)
9780789028884 | details & prices | 207 pages | 6.25 × 9.00 × 0.75 in. | 1.14 lbs | List price $140.00
About: Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent.
About: Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent.
Paperback
from Routledge (August 15, 2005)
9780789028891 | details & prices | 207 pages | 6.00 × 9.50 × 0.50 in. | 0.75 lbs | List price $63.95
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