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By
Michael D. Hartline (editor) and
David Bejou (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
December 1, 2004
Pages
110
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780789024602
ISBN-10
0789024608
Dimensions
0.50 by 6 by 8.50 in.
Weight
0.80 lbs.
Original list price
$140.00
Summaries and Reviews
Amazon.com description: Product Description: Use these techniques to improve staff performance!
Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andÂultimatelyÂexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.
Internal Relationship Management explores key issues, such as:
Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andÂultimatelyÂexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.
Internal Relationship Management explores key issues, such as:
- internal relationship managementÂmanaging relationships with internal customers
- human resources activitiesÂactions taken to influence employee attitudes and work-related behaviors
- career entryÂthe initial stages of the internal relationship management process
- organizational supportÂservices provided to employees in an effort to support them
- boundary spannersâ appraisals of career entry transitionÂfrom telecommunications, insurance, manufacturing, accounting, and retail firms
- the recruitment, selection, and retention of customer-contact service employees
- how internal communication processes affect boundary spannersâ satisfaction with organizational support services
- employee brandingÂemployees internalize the firmâs desired brand image to project it to customers and external stakeholders
- the internal customer mindsetÂthe importance employees place on serving internal customers
Editions
Hardcover
The price comparison is for this edition
from Routledge (December 1, 2004)
9780789024602 | details & prices | 110 pages | 6.00 × 8.50 × 0.50 in. | 0.80 lbs | List price $140.00
About: Use these techniques to improve staff performance!
About: Use these techniques to improve staff performance!
Paperback
from Routledge (December 1, 2004)
9780789024619 | details & prices | 110 pages | 6.00 × 8.00 × 0.25 in. | 0.45 lbs | List price $62.95
About: Use these techniques to improve staff performance!
About: Use these techniques to improve staff performance!
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