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Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company
By
Frederick E. Webster and
David Ackroyd (narrator)
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Jump down to see edition details for: Cassette/Spoken Word
Bibliographic Detail
Publisher
Dove Entertainment Inc
Publication date
February 1, 1997
Binding
Cassette/Spoken Word
Book category
Adult Non-Fiction
ISBN-13
9780787112097
ISBN-10
0787112097
Dimensions
1 by 4.25 by 7 in.
Weight
0.55 lbs.
Availability§
Publisher Out of Business
Original list price
$24.95
Other format details
audio
§As reported by publisher
Summaries and Reviews
Summary
Offers a new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture and discusses how to apply the concept within any organization.
Amazon.com description: Product Description: Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.
Editions
Cassette/Spoken Word
The price comparison is for this edition
from Dove Entertainment Inc (February 1, 1997)
9780787112097 | details & prices | 4.25 × 7.00 × 1.00 in. | 0.55 lbs | List price $24.95
About: Offers a new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture and discusses how to apply the concept within any organization.
About: Offers a new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture and discusses how to apply the concept within any organization.
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