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Frederick E. Webster has written 5 work(s)
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Product Description: This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. * In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780471236931 | 2 sub edition (John Wiley & Sons Inc, September 25, 2002), cover price $29.95 | About this edition: This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy.
Cassette/Spoken Word:
9780787112097 | Dove Entertainment Inc, February 1, 1997, cover price $24.95 | About this edition: Offers a new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture and discusses how to apply the concept within any organization.
Product Description: Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780471617037 | 3 sub edition (John Wiley & Sons Inc, June 1, 1991), cover price $180.00 | About this edition: Develop customer-focused, market-driven strategies for today's competitive marketplace.
Paperback:
9780471119890 | 3 sub edition (John Wiley & Sons Inc, June 1, 1995), cover price $76.00 | About this edition: Develop customer-focused, market-driven strategies for today's competitive marketplace.
Hardcover:
9780256030174 | 4 sub edition (Richard d Irwin, April 1, 1984), cover price $42.50
Paperback:
9780136409533 | Prentice Hall, June 1, 1972, cover price $11.95 | also contains The Secret Holocaust Diaries: The Untold Story of Nonna Bannister
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