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Introduction to Marketing Plans
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date October 31, 2007
Binding Hardcover
Edition Dvd
Book category Adult Non-Fiction
ISBN-13 9780750668385
ISBN-10 0750668385
Dimensions 0.50 by 5.50 by 7.50 in.
Weight 0.20 lbs.
Availability§ Out of Print
Original list price $155.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: * Provides a complete programme of study that will help resolve all your company’s marketing planning problems
* Complements Professor McDonald’s book Marketing Plans
* Clear and practical in its approach

This programme explains and demonstrates how to use a marketing plan. Marketing planning is an area that many companies confuse with forecasting and it can lead to serious operational difficulties. An Introduction to Marketing Plans strips away the confusion and mystery surrounding the subject and provides a clear and practical approach. It features the following modules:

Module 1: The Marketing Process
Module 2 & 3: The Marketing Planning Process
Module 4 & 5: Audits
Module 6: Objectives and Strategies
Modules 7, 8, 9 & 10:Plans (individual plans examined such as advertising campaign)
Module 11:Information, forecasting, organising
Module 12:Designing a system

Professor Malcolm McDonald is widely recognised as a world authority on marketing
planning. Following a successful career as Marketing Director of Canada Dry, he
joined Cranfield School of Management, where he is now Professor of Marketing. He
is a consultant to many of the world’s leading multinationals and his work is
well-known all over the world. He also runs a series of seminars and workshops on
marketing planning in the UK, Europe, the Far East, Australia, Japan, South America
and the USA.

Editions
Hardcover
Book cover for 9780750668385
 
The price comparison is for this edition
Dvd edition from Butterworth-Heinemann (October 31, 2007)
9780750668385 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.20 lbs | List price $155.00
About: * Provides a complete programme of study that will help resolve all your company’s marketing planning problems * Complements Professor McDonald’s book Marketing Plans * Clear and practical in its approach This programme explains and demonstrates how to use a marketing plan.
Dvd edition from Butterworth-Heinemann (March 30, 2005)
9780750667517 | details & prices | 5.25 × 7.25 × 0.50 in. | 0.20 lbs | List price $141.00

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