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Copywriting
By
Moi Ali
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
March 1, 1998
Pages
192
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750635103
ISBN-10
075063510X
Dimensions
0.50 by 6.50 by 9.50 in.
Weight
0.70 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$32.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Copywriting is the essential guide to writing good marketing copy. Not only does it address the different pieces of work that a copywriter will have to produce but it also concentrates on building confidence in the writers skills.
This book *provides a step-by-step account of how to write persuasive marketing material *covers the do's and don'ts of copywriting *provides professional copywriters tips and insights *offers help with getting started and dealing with writers block
Copywriting looks chapter by chapter at the main pieces of marketing material readers will have to write, and explains how to produce the very best of each.
Publicity staff, PR departments and marketing assistants will all find this an indispensible handbook. Its refreshing approach to a key area of marketing will provide inspiration even to the most experienced of copywriters.
Moi Ali is director of The Pink Anglia Public Relations Company and is a member of the Institute of Public Relations. She is author of the DIY Guide to Marketing for Charities and of the DIY Guide to PR for Charities.
Endorsed by the CIM
Step-by-step guide to writing for marketing
Includes real-life examples of good and bad practice
This book *provides a step-by-step account of how to write persuasive marketing material *covers the do's and don'ts of copywriting *provides professional copywriters tips and insights *offers help with getting started and dealing with writers block
Copywriting looks chapter by chapter at the main pieces of marketing material readers will have to write, and explains how to produce the very best of each.
Publicity staff, PR departments and marketing assistants will all find this an indispensible handbook. Its refreshing approach to a key area of marketing will provide inspiration even to the most experienced of copywriters.
Moi Ali is director of The Pink Anglia Public Relations Company and is a member of the Institute of Public Relations. She is author of the DIY Guide to Marketing for Charities and of the DIY Guide to PR for Charities.
Endorsed by the CIM
Step-by-step guide to writing for marketing
Includes real-life examples of good and bad practice
Editions
Paperback
The price comparison is for this edition
from Butterworth-Heinemann (March 1, 1998)
9780750635103 | details & prices | 192 pages | 6.50 × 9.50 × 0.50 in. | 0.70 lbs | List price $32.95
About: Copywriting is the essential guide to writing good marketing copy.
About: Copywriting is the essential guide to writing good marketing copy.
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