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Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
November 28, 2015
Pages
277
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780749476915
ISBN-10
0749476915
Dimensions
0.55 by 6.25 by 9 in.
Published in
Great Britain
Original list price
$39.95
Amazon.com says people who bought this book also bought:
Reengineering Retail: The Future of Selling in a Post-Digital World | Inside the Mind of the Shopper | The New Rules of Retail
Reengineering Retail: The Future of Selling in a Post-Digital World | Inside the Mind of the Shopper | The New Rules of Retail
Summaries and Reviews
Amazon.com description: Product Description:
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
Retail Marketing Strategy bases shopper marketing strategy on customer insights, resulting in elevated consumer satisfaction and a more effective shopping environment. Using five key elements, author Constant Berkhout presents solutions to questions in retail, including how to innovate, how to develop new ways to interact with customers across multiple channels, and how to replicate online success stories. He offers guidance on collating and interpreting data generated in shopper activity to help make sense of trends and to build effective strategy and incorporating experiential elements to thoroughly engage with consumers on an emotional level.
Editions
Paperback
The price comparison is for this edition
from Kogan Page Ltd (November 28, 2015)
9780749476915 | details & prices | 277 pages | 6.25 × 9.00 × 0.55 in. | 0.96 lbs | List price $39.95
About: Retail operated comfortably for years using concepts governing physical retail environments.
About: Retail operated comfortably for years using concepts governing physical retail environments.
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