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Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
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Bibliographic Detail
Publisher Bantam Dell Pub Group
Publication date August 28, 2007
Pages 260
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780553805406
ISBN-10 0553805401
Dimensions 1.50 by 6.50 by 9.50 in.
Availability§ Publisher Out of Stock Indefinitely
Original list price $26.00
§As reported by publisher
Summaries and Reviews
Summary
Touting the benefits of detailed statistical analysis, an economist explains how by sorting through mass quantities of easily stored and sorted information, businesses, governments, and consumers can achieve greater insight into human behavior and use it to predict future trends. 75,000 first printing.
Amazon.com description: Product Description: Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.

Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

Editions
Hardcover
Book cover for 9780553805406
 
The price comparison is for this edition
from Bantam Dell Pub Group (August 28, 2007)
9780553805406 | details & prices | 260 pages | 6.50 × 9.50 × 1.50 in. | 0.95 lbs | List price $26.00
About: Gone are the days of solely relying on intuition to make decisions.
CD/Spoken Word
Book cover for 9780739354728
 
With James Lurie (other contributor) | Abridged edition from Random House (August 28, 2007)
9780739354728 | details & prices | 5.50 × 6.50 × 1.00 in. | 0.35 lbs | List price $29.95
About: Touting the benefits of detailed statistical analysis, an economist explains how sorting through mass quantities of easily stored information can offer greater insight into human behavior for businesses, governments, and consumers.

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