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About: This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising.
This edition also contains As Far As I Know
About: Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public.
This edition also contains The Interplay of Influence: News, Advertising, Politics, and the Mass Media
About: Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced.
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