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The Interplay of Influence: News, Advertising, Politics, and the Mass Media
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Jump down to see edition details for The Interplay of Influence: News, Advertising, Politics, and the Mass Media: Paperback
Jump down to see edition details for Alice's Adventures in Wonderland: Paperback
Bibliographic Detail
Publisher Wadsworth Pub Co
Publication date September 1, 1991
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780534141066
ISBN-10 0534141064
Dimensions 0.75 by 6.50 by 9.25 in.
Weight 1 lbs.
Original list price $37.95
Summaries and Reviews
Amazon.com description: Product Description: Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced. The final section offers a guide to influencing the media and two chapters on political campaigns and political advertising.

Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Paperback
Book cover for 9780534141066 Book cover for 9780534514310 Book cover for 9780534533649
 
5 sub edition from Wadsworth Pub Co (September 1, 2000)
9780534533649 | details & prices | 362 pages | 7.25 × 9.00 × 1.00 in. | 1.40 lbs | List price $73.95
About: This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising.
With Joseph Somoza | from Wadsworth Pub Co (July 1, 1996)
9780534514310 | details & prices | 352 pages | 6.50 × 9.25 × 0.50 in. | 1.05 lbs | List price $52.95
This edition also contains As Far As I Know
About: Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public.
The price comparison is for this edition
With Lewis Carroll, Tony Ross (other contributor) | from Wadsworth Pub Co (September 1, 1991)
9780534141066 | details & prices | 6.50 × 9.25 × 0.75 in. | 1.00 lbs | List price $37.95
This edition also contains Alice's Adventures in Wonderland
About: Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced.
Editions for the work Alice's Adventures in Wonderland
Paperback
Book cover for 9780534141066
 
The price comparison is for this edition
With Lewis Carroll, Karlyn Kohrs Campbell, Kathleen Hall Jamieson | from Wadsworth Pub Co (September 1, 1991); titled "The Interplay of Influence: News, Advertising, Politics, and the Mass Media"
9780534141066 | details & prices | 6.50 × 9.25 × 0.75 in. | 1.00 lbs | List price $37.95
This edition also contains The Interplay of Influence: News, Advertising, Politics, and the Mass Media
About: Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced.

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