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By
Stephen L. Vargo and
Robert F. Lusch
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Bibliographic Detail
Publisher
Cambridge Univ Pr
Publication date
March 24, 2014
Pages
225
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780521124324
ISBN-10
0521124328
Dimensions
0.75 by 6.75 by 9.50 in.
Weight
1 lbs.
Published in
Great Britain
Original list price
$34.99
Other format details
university press
Amazon.com says people who bought this book also bought:
Service Design: From Insight to Implementation | The Service Innovation Handbook | Service Management and Marketing | This Is Service Design Thinking | Service Design for Business | Value Proposition Design | The Co-Creation Paradigm | The Experience Economy | 101 Design Methods
Service Design: From Insight to Implementation | The Service Innovation Handbook | Service Management and Marketing | This Is Service Design Thinking | Service Design for Business | Value Proposition Design | The Co-Creation Paradigm | The Experience Economy | 101 Design Methods
Summaries and Reviews
Amazon.com description: Product Description: In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Editions
Hardcover
With Robert F. Lusch |
from Cambridge Univ Pr (March 27, 2014)
9780521195676 | details & prices | 225 pages | 7.00 × 9.75 × 0.75 in. | 1.35 lbs | List price $94.99
About: In 2004, Robert F.
About: In 2004, Robert F.
Paperback
The price comparison is for this edition
With Robert F. Lusch |
from Cambridge Univ Pr (March 24, 2014)
9780521124324 | details & prices | 225 pages | 6.75 × 9.50 × 0.75 in. | 1.00 lbs | List price $34.99
About: In 2004, Robert F.
About: In 2004, Robert F.
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