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By
Roger Gates and
Carl D. McDaniel
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
February 18, 2005
Pages
617
Binding
Hardcover
Edition
6th (Hardcover with CD)
Book category
Adult Non-Fiction
ISBN-13
9780471730897
ISBN-10
0471730890
Dimensions
1.25 by 8 by 10 in.
Weight
3.36 lbs.
Availability§
Out of Print
Original list price
$95.85
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.
Editions
Hardcover
With Carl McDaniel |
9 lslf edition from John Wiley & Sons Inc (September 15, 2015)
9781119044345 | details & prices | List price $210.20
This edition also contains Marketing Research
This edition also contains Marketing Research
With Carl McDaniel |
10 lslf edition from John Wiley & Sons Inc (October 27, 2014)
9781119044949 | details & prices | 624 pages | 7.95 × 9.92 × 0.78 in. | List price $188.90
This edition also contains Marketing Research
This edition also contains Marketing Research
With Carl McDaniel |
9 har/psc edition from John Wiley & Sons Inc (October 11, 2011)
9781118074619 | details & prices | 636 pages | 8.00 × 10.00 × 1.25 in. | 3.10 lbs | List price $305.30
This edition also contains Marketing Research
This edition also contains Marketing Research
8 har/cdr edition from John Wiley & Sons Inc (February 3, 2009)
9780470087022 | details & prices | 693 pages | 8.25 × 10.00 × 1.25 in. | 3.40 lbs | List price $274.10
from John Wiley & Sons Inc (March 30, 2006)
The price comparison is for this edition
6th (Hardcover with CD) edition from John Wiley & Sons Inc (February 18, 2005)
9780471730897 | details & prices | 617 pages | 8.00 × 10.00 × 1.25 in. | 3.36 lbs | List price $95.85
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
6th (Hardcover with CD) edition from John Wiley & Sons Inc (June 1, 2004)
9780471648055 | details & prices | 617 pages | 8.25 × 10.00 × 1.25 in. | 3.45 lbs | List price $140.60
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
6th (Hardcover with CD) edition from John Wiley & Sons Inc (February 1, 2004)
9780471455196 | details & prices | 768 pages | 8.00 × 10.00 × 1.00 in. | 3.30 lbs | List price $134.90
6 edition from John Wiley & Sons Inc (February 1, 2004)
Paperback
With McDaniel |
10 pap/psc edition from John Wiley & Sons Inc (October 27, 2014)
9781118808849 | details & prices | 552 pages | 8.25 × 10.00 × 1.00 in. | 2.24 lbs | List price $268.40
This edition also contains Marketing Research
This edition also contains Marketing Research
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.