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Marketing Research
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date February 18, 2005
Pages 617
Binding Hardcover
Edition 6th (Hardcover with CD)
Book category Adult Non-Fiction
ISBN-13 9780471730897
ISBN-10 0471730890
Dimensions 1.25 by 8 by 10 in.
Weight 3.36 lbs.
Availability§ Out of Print
Original list price $95.85
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

Editions
Hardcover
Book cover for 9780470087022 Book cover for 9780471455196 Book cover for 9780471648055 Book cover for 9780471730897 Book cover for 9781118074619 Book cover for 9781119044949
 
With Carl McDaniel | 9 lslf edition from John Wiley & Sons Inc (September 15, 2015)
9781119044345 | details & prices | List price $210.20
This edition also contains Marketing Research
With Carl McDaniel | 10 lslf edition from John Wiley & Sons Inc (October 27, 2014)
9781119044949 | details & prices | 624 pages | 7.95 × 9.92 × 0.78 in. | List price $188.90
This edition also contains Marketing Research
With Carl McDaniel | 9 har/psc edition from John Wiley & Sons Inc (October 11, 2011)
9781118074619 | details & prices | 636 pages | 8.00 × 10.00 × 1.25 in. | 3.10 lbs | List price $305.30
This edition also contains Marketing Research
8 har/cdr edition from John Wiley & Sons Inc (February 3, 2009)
9780470087022 | details & prices | 693 pages | 8.25 × 10.00 × 1.25 in. | 3.40 lbs | List price $274.10
from John Wiley & Sons Inc (March 30, 2006)
9789990170481 | details & prices | List price $0.02
This edition also contains Marketing Research
The price comparison is for this edition
6th (Hardcover with CD) edition from John Wiley & Sons Inc (February 18, 2005)
9780471730897 | details & prices | 617 pages | 8.00 × 10.00 × 1.25 in. | 3.36 lbs | List price $95.85
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
6th (Hardcover with CD) edition from John Wiley & Sons Inc (June 1, 2004)
9780471648055 | details & prices | 617 pages | 8.25 × 10.00 × 1.25 in. | 3.45 lbs | List price $140.60
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
6th (Hardcover with CD) edition from John Wiley & Sons Inc (February 1, 2004)
9780471455196 | details & prices | 768 pages | 8.00 × 10.00 × 1.00 in. | 3.30 lbs | List price $134.90
6 edition from John Wiley & Sons Inc (February 1, 2004)
9789990130294 | details & prices | List price $0.02
This edition also contains Marketing Research
Paperback
Book cover for 9781118808849
 
With McDaniel | 10 pap/psc edition from John Wiley & Sons Inc (October 27, 2014)
9781118808849 | details & prices | 552 pages | 8.25 × 10.00 × 1.00 in. | 2.24 lbs | List price $268.40
This edition also contains Marketing Research

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