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Marketing Research
By
Carl D. McDaniel and
Roger Gates
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
February 3, 2009
Pages
693
Binding
Hardcover
Edition
8 har/cdr
Book category
Adult Non-Fiction
ISBN-13
9780470087022
ISBN-10
0470087021
Dimensions
1.25 by 8.25 by 10 in.
Weight
3.40 lbs.
Availability§
Out of Print
Original list price
$274.10
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
With Carl McDaniel |
9 lslf edition from John Wiley & Sons Inc (September 15, 2015)
With Carl McDaniel |
10 lslf edition from John Wiley & Sons Inc (October 27, 2014)
9781119044949 | details & prices | 624 pages | 7.95 × 9.92 × 0.78 in. | List price $188.90
This edition also contains Marketing Research
This edition also contains Marketing Research
With Carl McDaniel |
9 har/psc edition from John Wiley & Sons Inc (October 11, 2011)
9781118074619 | details & prices | 636 pages | 8.00 × 10.00 × 1.25 in. | 3.10 lbs | List price $305.30
This edition also contains Marketing Research
This edition also contains Marketing Research
The price comparison is for this edition
8 har/cdr edition from John Wiley & Sons Inc (February 3, 2009)
9780470087022 | details & prices | 693 pages | 8.25 × 10.00 × 1.25 in. | 3.40 lbs | List price $274.10
from John Wiley & Sons Inc (March 30, 2006)
6th (Hardcover with CD) edition from John Wiley & Sons Inc (February 18, 2005)
9780471730897 | details & prices | 617 pages | 8.00 × 10.00 × 1.25 in. | 3.36 lbs | List price $95.85
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
6th (Hardcover with CD) edition from John Wiley & Sons Inc (June 1, 2004)
9780471648055 | details & prices | 617 pages | 8.25 × 10.00 × 1.25 in. | 3.45 lbs | List price $140.60
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
About: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
6th (Hardcover with CD) edition from John Wiley & Sons Inc (February 1, 2004)
9780471455196 | details & prices | 768 pages | 8.00 × 10.00 × 1.00 in. | 3.30 lbs | List price $134.90
6 edition from John Wiley & Sons Inc (February 1, 2004)
Paperback
With McDaniel |
10 pap/psc edition from John Wiley & Sons Inc (October 27, 2014)
9781118808849 | details & prices | 552 pages | 8.25 × 10.00 × 1.00 in. | 2.24 lbs | List price $268.40
This edition also contains Marketing Research
This edition also contains Marketing Research
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