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Database Marketing: Strategy and Implementation
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date January 1, 1990
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780471623458
ISBN-10 0471623458
Dimensions 0.75 by 7.50 by 10.25 in.
Weight 1.40 lbs.
Availability§ Out of Print
Original list price $75.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.

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Hardcover
Book cover for 9780471623458
 
The price comparison is for this edition
from John Wiley & Sons Inc (January 1, 1990)
9780471623458 | details & prices | 7.50 × 10.25 × 0.75 in. | 1.40 lbs | List price $75.00
About: Explains what database marketing is, what it can do, and how a company can implement it.

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