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By
Adam Morgan
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
January 27, 1999
Pages
286
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780471242093
ISBN-10
0471242098
Dimensions
1 by 6.25 by 9.75 in.
Weight
1.40 lbs.
Availability§
Out of Print
Original list price
$37.95
§As reported by publisher
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Positioning | The Pirate Inside | The Culting Of Brands | Built to Last | A Beautiful Constraint | A New Brand World | Ogilvy on Advertising | Building Strong Brands | Innovation, Product Development and Commercialization
Positioning | The Pirate Inside | The Culting Of Brands | Built to Last | A Beautiful Constraint | A New Brand World | Ogilvy on Advertising | Building Strong Brands | Innovation, Product Development and Commercialization
Summaries and Reviews
(view table of contents)
Editions
Hardcover
2 edition from John Wiley & Sons Inc (January 14, 2009)
9780470238271 | details & prices | 336 pages | 6.25 × 9.25 × 1.00 in. | 1.25 lbs | List price $34.00
The price comparison is for this edition
from John Wiley & Sons Inc (January 27, 1999)
9780471242093 | details & prices | 286 pages | 6.25 × 9.75 × 1.00 in. | 1.40 lbs | List price $37.95
Miscellaneous
2 edition from John Wiley & Sons Inc (April 8, 2009)
9780470409978 | details & prices | 304 pages | List price $29.95
2 edition from John Wiley & Sons Inc (April 3, 2009)
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