search for books and compare prices
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
By
Stephen Fenichell and
Scott Bedbury
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Bibliographic Detail
Publisher
Penguin USA
Publication date
March 1, 2003
Pages
240
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780142001905
ISBN-10
0142001902
Dimensions
0.50 by 5.25 by 8 in.
Weight
0.50 lbs.
Original list price
$16.00
Summaries and Reviews
Summary
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
Editions
Hardcover
from Viking Pr (March 1, 2002)
9780670030767 | details & prices | 220 pages | 6.75 × 10.00 × 0.75 in. | 1.05 lbs | List price $24.95
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
Paperback
The price comparison is for this edition
Reprint edition from Penguin USA (March 1, 2003)
9780142001905 | details & prices | 240 pages | 5.25 × 8.00 × 0.50 in. | 0.50 lbs | List price $16.00
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
About: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.