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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
November 1, 1996
Pages
238
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780471165651
ISBN-10
0471165654
Dimensions
1 by 6 by 9.25 in.
Weight
1.20 lbs.
Original list price
$55.00
Amazon.com says people who bought this book also bought:
How to Plan Advertising | The Algorithms of Strategy: An Account Planner's Toolbox | The Ways to New | Hitting the Sweet Spot | The Practical Pocket Guide to Account Planning | Truth, Lies, and Advertising | Beyond Disruption
How to Plan Advertising | The Algorithms of Strategy: An Account Planner's Toolbox | The Ways to New | Hitting the Sweet Spot | The Practical Pocket Guide to Account Planning | Truth, Lies, and Advertising | Beyond Disruption
Summaries and Reviews
Summary
Suggests ways to break down creative barriers and develop new competitive strategies and marketing plans
(view table of contents)Editions
Hardcover
The price comparison is for this edition
from John Wiley & Sons Inc (November 1, 1996)
9780471165651 | details & prices | 238 pages | 6.00 × 9.25 × 1.00 in. | 1.20 lbs | List price $55.00
About: Suggests ways to break down creative barriers and develop new competitive strategies and marketing plans
About: Suggests ways to break down creative barriers and develop new competitive strategies and marketing plans
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